How to Conduct a Social Media Audit? A Quick Guide for You
Billions of users are unleashing social media for marketing their businesses today. Moreover, with the algorithm of social media changing so frequently, you have to go above and beyond to keep your social media marketing strategy on the right track. If you want to be on brand, you have to keep working on your social media strategy. In this context, performing a social media audit can be of maximum help. Now, the term ‘auditing’ might sound confusing and intimidating. But that need not be so if you have hired the help of a social media marketing company . Being aware of all the metrics, professional marketers know how to check the performance of your social media accounts on different channels. By gathering data and analyzing performance, the experts can tell if your current social media strategy is in line with your business goals. Important Steps for Performing a Social Media Audit Tracking all profiles – An extensive internet search is desirable to locate all pr