Killer Social Media Tactics to Drive Maximum Traffic to Your Website

What is your brand without an active social media presence? Nothing. That might sound cruel but it is the truth. Building an optimised and professional website will serve no purpose unless you are engaging with your audience and driving them to your website. And what is a better platform than social media for connecting and interacting with your customers? With 3.4 billion users, social media paves your way with tremendous opportunities that you have to harness the right way (smartinsights.com). That being said, remember simply being on social media will not amount to much if you are not utilising the right tactics for maximising your website traffic. As the best social media marketing agency, we are here to share with you some interesting and effective techniques for driving and engaging more customers. Let us discover some more interesting facts in the next section.

 

Make your content viral – Viral content and social media go hand in hand, don’t you think so? So, if you want your content to reach the maximum audience, you too should know the recipe for preparing viral content. Instead of posting random stuff, you should brainstorm and create unique content like videos, infographics, memes, and images that represent your brand image the best. A content that is closer to your brand identity will easily connect with your customers thereby inducing the desired impact.

 

Pro tip: To check if your website is optimised for conversions or not, you should get in touch with a website designer. After all, an optimised website can turn traffic into leads and conversions thereof.

 

Optimise your profiles – Your social media profiles tell a lot about your brand identity and recognition. If your profile is not up to the mark, it will not leave a professional impression on the audience. To make your customers grow inquisitive about your offerings and website, you must work on optimising your social media profile. Fill in all information and include relevant keywords in your biography to impress your customers and even turn them into paying customers. Remember, your social media profile is an asset for your brand as a result you must not take it lightly.

 

Choose the best time to post – On-and-off posting is never sufficient to reach your customers unless you are being consistent in your efforts. At the same time, you should avoid posting continuously to the point of overwhelming the audience. Hence, to drive quality traffic to your website, make sure you are posting during the peak time when your audience keeps most active. For example, Thursday and 8 pm is the best day and time to post on Facebook, while Wednesday and 9 are are the ideal day and time for Linkedin posting (entrepreneur.com). So, set your content posting schedule accordingly.

 

Organize contests and Q&A – To keep the conversation going with your audience, you must organise social media contents and Q&A sessions at regular intervals. These efforts are going to show that you care for your audience and have always got their back. Most importantly, never hesitate to answer your customers’ queries and solving their confusions. The fact that only 11% of the audience get replies from their brand is a big turn off and suicidal for any business (sproutsocial.com). Bear in mind that the more you converse with your customers, the higher will be the engagement rate.

 

Wrapping it up – If you are not willing to take any chance and prefer seeking the expert help, then get in touch with the best social media and branding agency. The right guidance can help you sail through the difficulties and achieve the best results using the proven strategies. With Webbiner just a call away, you can get all digital solutions under one roof.