Stand Out from the Crowd with Diverse Social Media Content

To actively promote your business on social media channels, mere account creation will not lead you anywhere. You have to do more than that. Since your ultimate motive is to convert visitors or followers into purchasers, you have to be smart when playing with the components of social media marketing. Among all such components, content holds the maximum importance. Whether you are generating it for search engine optimization or social media marketing, content is called the king for a reason.

Coming to social media, communicating your brand message to millions of users is certainly rewarding. But take a moment and ponder – What extra are you doing to stay ahead of the competition? Should you want, you can always take the help of a social media marketing agency to analyse your current SMM strategy. Chances are high that the experts might suggest improvement and versatility of content.

Content that helps you make the most of your social media marketing strategy and campaign.

Visual Content – In this fast-paced world, we have little patience to read everything we find on social media. Against this background, what’s better than creating short visual-driven content that engages users more effectively? Moreover, with more than 50% of users preferring video content over blogs, businesses can unlock new opportunities and drive more followers with visual-based content (hubspot.com). So, produce and post informative and engaging videos and infographics to strike a chord with the audience. As far as promotional touch is concerned, maintain that in a dormant way in your content.

User-generated content – As the name suggests, this content is generated from the users themselves. According to a survey conducted in 2017, over 56% of users expected more numbers of UGC videos and photos from modern brands (stackla.com). So, your role here is to collect, select, and optimize the user-created content to establish brand trustworthiness. Yes, it takes time to find quality stories or engaging videos from scores of contents shared by your increasing number of social media followers. However, this hard work shall pay off and help your business go a long way ultimately.

Humorous Content – Do you know the recipe of making perfect social media content? With information, quality, keyword, and research on point, all you need lastly is a bit of humour to help your content connect better with the audience. For example, Netflix has created a benchmark when it comes to using humour in its tweets. Do not copy but take a cue from such examples. A professional digital marketing agency can devise a unique content strategy for your SMM campaign. Using humour shall enable you to drive more user engagement thereby creating a distinct identity of your business.

Conceptual Visualisation – Who says you can’t create magic with lesser words? If done properly, conceptual visualisations can make your business a sensation overnight. Although data-driven, these visualisations are easy to understand with the effective usage of charts and graphics. Lightweight, easily decipherable, aesthetically-appealing, a visualization can simply be a gist of long content. Since they are easy to create, such visualisations can easily be shared and made viral across social media channels. Considering all these benefits, conceptual visualisations are the perfect lead generators for your business.

Customized GIFs – Go beyond videos if you want to gain an edge over your competitors on the social media platform. From showing quotes to featuring products, GIFS can engage your customers in the best way possible even without taking much time. In this competitive market space wherein every second matters, posting short and interesting GIFs can stop the busy users from scrolling down. If you have posted enough blogs, videos, infographics, and are looking for variations, give GIFs a try. They can fit into your SMM strategy easily should you know how to manoeuvre them to fit your business objectives.

Live Videos – Live video streaming on Facebook has opened a new dimension for business marketing today. By establishing real-time communication, this service shall help you connect with your customers, answer their queries more promptly, and market your business more effectively. From discussing the latest topics and conducting Q&A session to sharing behind the scenes, you can use live streaming services in several ways in order to make the most of it. As going live also helps you keep watch on the number of viewers, you can acknowledge and talk to them to create a better connection.

Conclusion – Today, with social media, audience engagement has become easier and more effective. However, without quality and variety of content, you might fail to create an impact on your potential customers. So, dedicate your time and resources in generating high-end content for social media as that shall bolster your online presence to a remarkable extent.