Want to Boost E-commerce Sales? Revamp Your Website the Right Way

With people turning towards digital media, the e-commerce sector is beaming with new opportunities. Moreover, the Covid-19 induced lockdown has proved the indispensability of e-commerce stores and online shopping. And, if statistics are to be believed, worldwide e-commerce sales can be expected to touch $4.5 Trillion by 2021 (Shopify.com). So, is your business ready to be a part of this major boom? 

Now, simply having an e-commerce website will not serve any purpose if you are not optimizing it to achieve the best standards. With the latest website designs trending in the market, you may even have to revamp your existing website to incorporate the crucial elements. Needless to say, to stay ahead of the curve, you need services of e-commerce website design in Dubai. Being aware of the best practices, the experts can turn your website into a selling machine. 

Although we wouldn’t go to the extent of declaring brick and mortar shops as dead, these are certainly losing their relevance given the emergence of online shopping. Considering these trends, it is high time you overhauled your e-commerce store and strengthened your online presence. The rest of the facts, we will discuss in the next section. 

Here are the 5 essential features your e-commerce website must have

High-quality images – Due to the lack of tangibility, most customers are sceptical when it comes to online shopping. However, sellers can at least try to compensate for it by putting up high-quality product pictures on display. If not touch, at least by seeing customers can verify the quality of the product they are about to purchase. So, never downplay the importance of uploading high-resolution images. 

Furthermore, according to a study, the consumer drop-off rate can be as high as 39% provided images are slow loading (adobe.com). For these reasons, it is the utmost importance that you pick on the best quality and optimized pictures for an e-commerce store. Also, make sure the clicks are captured from different angles as that would allow customers to enjoy better views. Plus, it is going to deliver better customer experience and motivate them to visit your website again. 

User-friendly interface – Remember, the look and feel of your website will determine the stay duration of your visitors on it. An inconvenient interface will not only kill your conversions, but it shall also increase the bounce rate of your website. Now, to stop that from happening, you have to streamline the navigation as much as possible. For that, you, of course, have to seek expert help from a website design company in Dubai. 

To ensure customer satisfaction, you must begin with a systematic organisation of shopping categories, comparison categories, and filters. Simple navigation and minimalist designs will only make it easier for your visitors to digest all information without feeling lost on your website. Take a cue from hit examples from Apple and Amazon and plan the design for your website. You can always organise brainstorming sessions with your hired professionals for better decision making. 

Multiple payment options – Want to go a notch higher to meet customer expectation? If yes, then integrate multiple payment options to your website. Gone are those days when people would only avail the cash on delivery option to purchase a product online. With millennial and Gen x users ruling the internet, modern customers are tech-savvy and looking for online payment options to avoid the hassle of carrying cash. 

ApplePay, Google Checkout, PayPal, and Stripe are some of the popular payment gateways for e-commerce stores. Based on the platform on which your website is built on, you can opt for certain payment gateway extensions. Multiple and advanced payment options will only bring out the professional element of your e-commerce store and increase its acceptability among a wider audience base. 

If you still doubt its effectiveness, then here is a fact you must know. Almost 36% of online shoppers prefer to pay through e-wallets, while 32% of them find payment through credit card suitable (Worldpay Global Payments Report). These data have cleared your doubts, we guess!

Mobile responsiveness – No matter how many products pages you put up on your website, nothing’s going to boost your e-commerce sales unless it is mobile friendly. Given the on-go convenience of mobile devices, online shoppers certainly prefer purchasing through their smartphone rather than sitting in front of a desktop to order things. 

Believe it or not, the maximum e-commerce traffic generates from mobiles. This trend is not going to vanish; instead, it will continue raging in the upcoming years. So, we suggest you pay enough heed to this element. Otherwise, you might lose out on the opportunity of driving enough traffic to your online store. 

The e-commerce website of Starbucks is setting a benchmark with clean and optimized images, and adjustable outlay which condenses when accessed through mobile devices. Consult with an e-commerce website development company and begin planning something along these lines. 

Advanced security features – According to Cybercrime Magazine, online retail is going to be one of the lucrative targets for cybercriminals from 2019 to 2022. So, with online security becoming a pressing concern today, you have to take extra care to protect the privacy of all website visitors. To stay assured of important security features, you must choose a robust e-commerce platform to build your online store on. While Bigcommerce and Shopify are some of the popular platforms, Magento 2 with increased security features can boost the credibility of your online store significantly. 

Important security factors that you must consider are SSL certificate, two-factor authentication, and using a firewall. With these features in place, your e-commerce website will come across as a reliable and secure online store before the visitors. Also, ask your hired professional to include the privacy policy link on the footer so that customers can check it and stay assured of data protection. 

Conclusion – From the above facts and discussion, it is clear that the e-commerce boom is inevitable. Hence, you should buckle up and get ready to ride its wave. To identify the glitches and improve your online store, engage the e-commerce website design services in Dubai. With the right help and guidance, you can modify your e-commerce website and turn it into an online selling machine.