Technical SEO Factors – How Important Are They for Website Ranking?

SEO is one of the most effective online marketing channels and plays a critical role in boosting your online visibility, website traffic, conversions and generating trusts among the audience. No wonder top SEO firms are catering to more and more businesses of all sizes with every passing year! It might come as a surprise to you, but 64% of global marketers are investing their precious time in sprucing up their SEO strategies today (hubspot.com). 

Now that’s an impressive figure, indeed! Do you want to make the most of SEO as well but cannot understand where to begin? Generally speaking, SEO can primarily be divided into three branches – on-page, off-page, and technical SEO. While a lot has been said on on-page and off-page SEO tactics, technical SEO remains an elusive subject to many. In this blog, we talk about technical SEO for your knowledge. So, let us start. 

 

Why Are Technical SEO Factors Important?

 

As the name suggests, technical SEO encompasses and improves all the technical elements to help upgrade the infrastructure of your website. With technical SEO, you can meet the technical requisites of the search engines thereby helping the latter crawl, index, and rank your website favourably on their SERPs. 

 

As it deals with the very structure of the websites, businesses can no more overlook the significance of technical SEO. According to 59% of SEO experts, technical SEO is the most useful strategy for boosting your search engine rank result (medium.com). Let us next look at the most important advanced technical SEO elements you can explore and implement on your website. 

 

Crucial Factors in Technical SEO You Must Know

 

Mobile responsive website – To judge the relevance of your page to a visitor’s query, Google has begun emphasises mobile-first indexing. In fact, optimizing mobile performance is the most commonly used technical SEO tactic by the marketers today (hubspot.com). 

So, you can pretty well understand how important it is to create a mobile-friendly site for securing a higher search engine rank. To ensure that your website is fully accessible on smartphones and tablets besides desktops, you can take help from experienced website developers and even consult with an SEO agency in Dubai. 

 

HTTPs for security – Do you know Google can simply cast aside your website if it is not secure enough for the users to visit or browse? As security features form an important part of Google mandate for high SERP ranking, you too have to take this factor seriously now. Getting declared as ‘not safe’ by Google can doom your digital marketing efforts. 

To avoid such a mishap, you must make sure that you are using HTTPs, the secure & protected version of the HTTP. So, purchase the SSL certificate and renew the same from time to time to ensure the security of your website. 

 

Fix 404 errors – 404 page not found or 404 error gets displayed by the server when a user tries to visit a non-existent page or requests a missing URL on your website. So, when users press the back button on encountering the 404 errors, it informs Google that your website content is of little value to meet users’ queries. Of course, it affects SEO performance and user experience adversely. 

But you can tackle it with intelligence. By creating a customised 404 error page with a link to the home page, you can encourage the users to keep browsing and avoid crawler confusion as well. 

 

High website speed – Without a high loading speed, the bounce rate on your website can shoot up in no time. Apart from affecting the SEO performance, it disturbs the user experience as well. Practically speaking, you must make sure that your website loads under 4 seconds provided you want to retain visitors on your website and turn them into customers (hostingtribunal.com). 

Now to achieve this goal, you have to take care of several factors such as optimizing images, availing robust web hosting, and utilising content distribution network among others.

 

Conclusion – To get the best result out of technical SEO strategies, you must leave the task to an experienced digital marketing expert. After auditing your website and SEO strategies, the professional can suggest and do the needful to help your business rank in the SERP. When correctly executed, technical SEO can boost search traffic and conversions thereof significantly.