Digital Marketing Company & Web Design Company in Dubai

  Are you planning to take your business online? Or do you want to revamp your existing website? In either case, investing in professional website design services becomes important. However, keep in mind that simply hiring  a website designer   will not get you anywhere unless you are sure of what design approach is being taken by your hired professional. Today, it is essential to follow the iterative website design process for better digital positioning of your business website. To put it in simpler terms, this methodology that focuses on the design-test-repeat process. Currently, it is at the heart of effective and dynamic website design. We understand that you are eager to learn more about it, so why wait? Let us dive straight in! What is Iterative Website Design all about? The term ‘iterative design approach’ might sound intimidating, but it is not too technical to understand, So, after you are done conducting the user research and identifying the user needs, you ...

The year 2020 has proved the inevitability of having an online presence for your business. With brick-and-mortar-stores losing importance, building a website is the best way to keep your business relevant and growing in the competitive landscape. And when talking about  website development , WordPress is the first name that strikes our mind.  Commanding a roaring share of 59.4% in the market, WordPress is hands down the most popular content management system used today. So, if you are considering developing a business website, you should choose this CMS for its ease of use, flexibility, stability, design personalisation features, and so much more. But for the best results, you may want to hire the professionals who follow the best practices to give your online identity a solid foundation.  So, in this blog, we tell the best practices you must implement for building your WordPress website. Let us get started then?   Know it all about Gutenberg editor – Using the Cl...

What is your brand without an active social media presence? Nothing. That might sound cruel but it is the truth. Building an optimised and professional website will serve no purpose unless you are engaging with your audience and driving them to your website. And what is a better platform than social media for connecting and interacting with your customers? With 3.4 billion users, social media paves your way with tremendous opportunities that you have to harness the right way (smartinsights.com). That being said, remember simply being on social media will not amount to much if you are not utilising the right tactics for maximising your website traffic. As the best  social media marketing agency , we are here to share with you some interesting and effective techniques for driving and engaging more customers. Let us discover some more interesting facts in the next section.   Make your content viral – Viral content and social media go hand in hand, don’t you think so? So, if ...

SEO is one of the most effective online marketing channels and plays a critical role in boosting your online visibility, website traffic, conversions and generating trusts among the audience. No wonder  top SEO   firms  are catering to more and more businesses of all sizes with every passing year! It might come as a surprise to you, but 64% of global marketers are investing their precious time in sprucing up their SEO strategies today ( hubspot.com ).  Now that’s an impressive figure, indeed! Do you want to make the most of SEO as well but cannot understand where to begin? Generally speaking, SEO can primarily be divided into three branches – on-page, off-page, and technical SEO. While a lot has been said on on-page and off-page SEO tactics, technical SEO remains an elusive subject to many. In this blog, we talk about technical SEO for your knowledge. So, let us start.    Why Are Technical SEO Factors Important?   As the name suggests, technica...

With people turning towards digital media, the e-commerce sector is beaming with new opportunities. Moreover, the Covid-19 induced lockdown has proved the indispensability of e-commerce stores and online shopping. And, if statistics are to be believed, worldwide e-commerce sales can be expected to touch $4.5 Trillion by 2021 (Shopify.com). So, is your business ready to be a part of this major boom?  Now, simply having an e-commerce website will not serve any purpose if you are not optimizing it to achieve the best standards. With the latest website designs trending in the market, you may even have to revamp your existing website to incorporate the crucial elements. Needless to say, to stay ahead of the curve, you need services of  e-commerce website design in Dubai .  Being aware of the best practices, the experts can turn your website into a selling machine.  Although we wouldn’t go to the extent of declaring brick and mortar shops as dead, these are certa...

Billions of users are unleashing social media for marketing their businesses today. Moreover, with the algorithm of social media changing so frequently, you have to go above and beyond to keep your social media marketing strategy on the right track. If you want to be on brand, you have to keep working on your social media strategy. In this context, performing a social media audit can be of maximum help. Now, the term ‘auditing’ might sound confusing and intimidating. But that need not be so if you have hired the help of a  social media marketing company .  Being aware of all the metrics, professional marketers know how to check the performance of your social media accounts on different channels. By gathering data and analyzing performance, the experts can tell if your current social media strategy is in line with your business goals.  Important Steps for Performing a Social Media Audit Tracking all profiles – An extensive internet search is desirable to...

To actively promote your business on social media channels, mere account creation will not lead you anywhere. You have to do more than that. Since your ultimate motive is to convert visitors or followers into purchasers, you have to be smart when playing with the components of social media marketing. Among all such components, content holds the maximum importance. Whether you are generating it for search engine optimization or social media marketing, content is called the king for a reason. Coming to social media, communicating your brand message to millions of users is certainly rewarding. But take a moment and ponder – What extra are you doing to stay ahead of the competition? Should you want, you can always take the help of a  social media marketing agency  to analyse your current SMM strategy. Chances are high that the experts might suggest improvement and versatility of content. Content that helps you make the most of your social media marketing strategy and...

Every startup struggles to secure its footing in this competitive world of commerce. Being an entrepreneur, you sure have to pay special attention to the core aspects like finances, marketing, and operations of your business. However, in the mid of meeting these requirements, you cannot ignore the importance of having unique visuals for your business. Since these creatives become the face of your company, you need to be careful while building the corporate identity. Creating interesting visuals is not easy, for it requires strategic planning and brainstorming sessions. To help your business drive more customers with excellent creatives, you can engage professional logo design services in Dubai . Using the right tools and application, the designers can come up with a brand icon that tells the unique story of your business. Want to find out how the experts enhance your business branding? Read along to know more. Boost brand identity with the following creative visual...

As 2019 comes to an end, the mobile app industry is waiting to experience a never-like-before breakthrough in the next year. Further, the latest surveys have shown that mobile apps are expected to touch a humungous revenue of $581.9 in 2020 (statista.com). Needless to say, companies cannot wait to capitalise on cutting-edge trends and secure profit chunks for themselves. With the creation and launch of robust apps, your business too can attract more customers and inflate its revenues. However, the first step towards this ambitious target is hiring the best mobile app development company in Dubai . Given their exhaustive knowledge in the current trends, professionals can build you a mobile application that surpasses every other app in all terms. Modern technologies have been dominating the world of mobile apps for quite some time but 2020 expects a prominent rise of other interesting trends. Listed below are some mobile app development trends 1. Artificia...

With intense competition driving the world of online business, enterprises are taking the digital marketing route to improve the visibility of their websites on search results. However, going about it organically usually takes time, which can increase the gestation period of a business. This is where PPC services, either run in-house or by a digital marketing agency , can help enterprises to maximize leads, drive conversions, and increase ROI. Even though PPC can show a website as an advertisement in the top sections of the Search Engine Result Pages (SERPs), it is costly and may not guarantee instant results. So, enterprises must implement certain PPC hacks to boost their performance. PPC hacks enterprises should take note of Optimize the landing pages: Landing pages are important contributors to the success of your PPC campaign. So, ensure that the pages are properly optimized in terms of loading speed, responsiveness, navigability, and design layout. The objective is ...